New life for Ruined and Worn out Textiles for Tesco and The Salvation Army - regional donations trial
#RuinedNotWasted
The Salvation Army is known for its longstanding commitment to reuse and recycling. To tackle the problem of unwearable clothing and household linens which cannot be reused, Salvation Army Trading Company Ltd (SATCoL), the trading arm of the charity, is running a regional trial in partnership with Tesco which aims to encourage customers to donate worn out textiles to specially designed textile collection banks.
SATCoL has a long-established relationship with Tesco that includes their in-store Takeback Scheme and over 2,000 clothing banks located at Tesco carparks. Their latest venture aims to extend their efforts to reduce textiles waste, in collaboration with ACT UK (Automatic-sorting for Circularity in Textiles), and led by the UK Fashion and Textile Association (UKFT).
ACT UK is a group of brands, retailers, textile recyclers, industry associations, technologies, clothing manufacturers and academic institutions which will pioneer automated sorting and pre-processing facilities which could eventually divert thousands of tonnes of textile waste from landfill and disposal each year.
SATCoL has placed 18 new textile collection banks at Tesco recycling sites, with further banks placed at two Household Waste Recycling Centres in the East of England. The trial asks donors to separate clothing and home textiles into two different textile banks – one for reusable items titled Wear Again and the other for non-reusable items for recycling titled Worn Out. Donors are given information on the front of each bank to explain the textiles that can be deposited. This trial was initially scheduled to last for 6 months, but has since been extended for further analysis by another 6 months .
The 18 Tesco sites and 2 Household Waste Recycling Centre in the East of England selected for the 6-month trial are as follows:
Tesco Superstore, 71 High Street, Kidlington OX5 2DN
Tesco Extra, Copdock Interchange, Ipswich IP8 3TS
Tesco Superstore, Brook Retail Park, London Road, Clacton-on-Sea CO15 4EF
Tesco Superstore, Thorpe Road, Melton Mowbray LE13 1SQ
Tesco Extra, Church Street, Lichfield WS13 6DZ
Tesco Extra, Power Station Road, Rugeley WS15 2HS
Tesco Extra,1 Armada Way, Royal Dock Road, Beckton E6 7FB
Tesco Extra, Bridge Road, Dover Corner, Rainham RM13 9YZ
Tesco Superstore, Cedars Link Road, Stowmarket IP14 5BE
Tesco Extra, Cygnet View, Lakeside, Grays RM20 1TX
Tesco Extra,15-18 Viking Way, Bar Hill CB23 8EL
Tesco Superstore, Cambridge Road Industrial Estate, Cambridge Road, Milton CB24 6AY
Tesco Superstore, London Road, Tring HP23 5NB
Tesco Narbourgh LE3 5LH
FCC Environment, Fengate Household Recycling Centre, Dodson House, Fengate PE1 5XG
Grantham - HWRC - Alexandra Road NG31 7AH
Tesco Extra, Oakley Road, Corby NN18 8AL
Tesco Superstore, Ropes Drive, Kesgrave IP5 2FU
Tesco Extra, Anson Road, Martlesham Heath IP5 3RU
Tesco Superstore, Lakeview Drive, Bicester OX26 6WA
A media campaign titled #RuinedNotWasted to engage, inspire and empower citizens in the 20 chosen communities for the trial, forms part of the activity to help raise awareness for this initiative in the East of England region. The campaign images and video content feature examples of everyday mishaps with clothing and household linens, as well as worn out items, with a clear message that asks the public to sort their textiles and donate to the trial 'Worn Out, Wear Again' clothing banks.
As part of the trial, Salvation Army Trading Company will analyse donations to understand more about motivations and changes in donor behaviour. Donors are also able to continue to donate good quality clothing to the Wear Again banks which provides donations and raises funds for The Salvation Army. There are approx. 9,000 clothing banks and over 240 charity shops across the UK operated by SATCoL on behalf of the parent charity.
For more information follow #acttakeback or visit www.acttakeback.org