New campaign makes urgent call for unwanted stock to help transforms lives
The Salvation Army is known for its longstanding commitment to reuse and recycling and today, the trading arm of the charity, are at the forefront of positive social and environmental impact. Through a nationwide network of charity shops, donation centres and clothing banks the Salvation Army Trading Company (SATCoL) work with community groups, large organisations, local authorities, schools, colleges and individuals - all with a shared aim to help others and help protect our planet.
SATCoL work in partnership with brands and retailers to accept excess, returned and end-of-line stock of clothing and home-goods to be resold in its charity shops across the country. This partnership opportunity for brands helps them to save on additional storage costs, create more room in their warehouse for new stock and divert more items away from disposal.
By extending the useful life of products, Salvation Army Trading Company and its partners make a positive contribution to reducing unnecessary waste, greenhouse gas emissions, and raising vital funds for charity work. In addition to this, SATCoL’s investment in modern processing centres and new technology means they can offer new ways of reusing and recycling textiles on a commercial scale, never seen in the UK. The trading arm of the charity also support businesses to amplify the message around their sustainable collaboration by making the public aware of their partnership goals and aspirations to create lasting change.
As a call to action, SATCoL produced a photoshoot with leading fashion industry photographer Camille Sanson and Fashion Stylist Karl Willet whose work includes styling celebrities for The Grammy’s, The Met Gala, Vanity Fair magazine and more. Karl shared “It was a pleasure to be part of the Corporate Donations shoot, a scheme that is contributing to positive change and sustainability for the planet by diverting more everyday items away from landfill.”
The stylish images demonstrate the potential of second-hand fashion, electronic devices and home-goods, all of which the organisation is keen to receive. The Salvation Army Trading Company has received industry wide recognition for their efforts to support brand and retailers to meet their sustainability goals and encourage second-hand shopping.
Shaunacy Burne, Corporate Partnerships Manager at Salvation Army Trading Company shared: “We are partnering with businesses to receive their obsolete, end of line and faulty stock to be reused or repurposed. Not only are we helping brands to meet their CSR goals with our sustainable solutions, but the donations we receive are sold in our retail outlets to help raise vital funds for our parent charity. We’re keen to explore partnership opportunities with retailers, together we can reduce waste and divert more items away from landfill. Please get in touch, we want to hear from you.”
To celebrate the success of the campaign, SATCoL captured behind the scenes footage of the photoshoot. Watch the video below.