HERA collaborate with SATCoL to launch online clothing bank

HERA was a clothes brand born to fill a niche in the fashion market. In 2015, it became one of the first destinations to stock the now-classic style of spray-on-skinny jeans as they first became a staple in men’s wardrobes. Over the seven years that HERA has been trading, it’s expanded into a one-stop destination for minimalist clothes that focus on structure and substance over trends – think oversized hoodies, classic Ts and, of course, lots of denim.  

Those styles never go out of fashion, meaning HERA’s clothes are found in slow-fashion lovers’ wardrobes. “Most of our product range would be classed as a ‘core product’ with a small percentage being more fashion and trend-focused, allowing our customers to build a majority ‘core’ wardrobe which doesn’t go out of style with seasonal trends,” says a spokesperson for HERA. That means less waste, as the items are worn again, again and again: “One of our design team’s focuses is creating clothing that is of a high enough quality that it can have multiple lives; whether it is kept for years by the first owner or re-sold and donated to live a pre-loved life.” 

Since the brand was acquired by Paul Richardson in 2021, sustainability has become even more of a priority. “Becoming a more sustainably conscious brand was thought of right from the beginning,” says CEO of HERA, Holly Beadle.

One of the ways that goal is becoming a reality is by joining SATCoLs Take Back scheme. The scheme allows UK customers to simply donate their preloved clothes to charity, sending them via post to The Salvation Army to help the vulnerable in our society. Launching on 17th January, it’s the perfect chance for those having a new year clear out to donate unwanted clothes and visit HERA’s website to stock up on new, timeless outfits. 

SATCoLs recycling scheme already diverts over 250 million items to good causes and HERA hopes that their customer's additions will make a difference to both the charity and the environment.

“The team at HERA were extremely keen to add a seamless and easy opportunity for our customers to give their unwanted clothes a new lease of life, and to be able to combine this with a charitable element that The Salvation Army provides, has been ideal. We are proud to be working with a leading UK charitable organisation, and contributing to a more circular economy, values that are important for both ourselves and our customers,” says Holly Beadle. 

Click the link to donate today and learn more about how you can help to raise vital funds for charity heraclothing.com